Blogging for companies

Blogging for companies. How do you do that?

Blogging is the regular writing of articles on a certain subject (or more) and then you post it on your blog/website. Blogs are hot! They have been for a number of years and most likely will stay that way.

Vlogging for companies/brands is also on the rise. Vlogging and blogging are activities that you can also combine. Yet many people still think that blogging is something for hobbyists. They are so wrong! In this article we zoom in on the aspect of blogging for companies.

Blogging for companies. Why?

Google is very happy with blogs. They provide people with information when they are dealing with a certain issue/problem. The search engine appreciates this, because in this case the visitor’s question is central. 

And we all know by now how important it is that your company is found through Google. Blogging for companies is therefore interesting for a number of reasons.

  • You can show that you’re knowledgeable. This makes you more interesting for your target group and makes you look reliable.
  • Your articles act as a safety net for new customers. They will find your articles via Google and then know how to reach you.
  • A blog works for the long term. Articles always stay online and can be valuable to and found through Google for a long time.
  • You prove to Google that you have something to say. Every article you write, Google sees as a new page. When you regularly write about a particular topic, you prove to Google that you’re up to date. This often results in a high score in organic search results.
  • A blog (article) can easily be shared via social media. An extra proof for Google that you are interesting.

Topics for your blog

Blogging for companies is not easy in the beginning. However, when you’re in the rhythm, it gets a bit easier. But what should you write about as a company? You can find out in different ways.

  1. Think logically. What is your company involved in and what are subjects that customers want to know more about? What problems do you solve? You can then write articles about them.
  2. Use the keyword planner of Google Adwords to search in Google. This keyword planner often also provides a list of related searches. You can get inspiration from this.
  3. Find the most popular searches in Google using Google Trends.
  4. Use Hubspot’s blog topic generator.
  5. Ask colleagues which questions customers often ask.
  6. Capitalize on current events, when they’re of interest to your business. Think about things that are in the news.

suggestions for starting bloggers

Do you want to start blogging? Here are some tips to make your blog flourish.

  1. Use external platforms. In other words, use separate websites for your blog. These often score better in Google. That doesn’t have to cost a lot, by the way. Many websites now run on WordPress. If this is not possible, you can also make a blog part of your existing website.
  2. Think in terms of subjects and write what you know about them. Don’t worry too much about the length of the text. Do you have a difficult or comprehensive subject (which has already been written about a lot)? If so, your article will need more words than with a rather unknown subject. Is your article getting too long? Delete it or write a second article.
  3. Teach people wise lessons through situations. Sketch a situation, describe the phenomenon and return to the situation.
  4. Try to publish articles on a regular basis. Look for a fixed frequency, for example weekly. When you have a lot of inspiration in a certain period of time, you can work windscreen and publish articles later.
  5. Use (a lot of) images! Articles with images are often better read. Make sure that the pictures fit the subject of your article.

suggestions for advanced bloggers

Perhaps you’ve been blogging for a while now and would like to know where you can make improvements. Here are a few tips.

  1. Use inconspicuous advertising. Almost everyone is annoyed by (intrusive) advertising. Therefore, promote your products and/or services in an inconspicuous way. Use sentences such as ‘With a customer we have therefore …’ Then you make a bit of advertising, without annoying people.
  2. Use links to other articles you have written. Make sure these links are relevant. These backlinks (that’s what they’re called) work best from other blog sites. Don’t use terms like ‘click here’, but try to match the text you put the link under with the subject of the linked article. Google will then be able to link the subjects better.
  3. Use Google Authorship. This allows Google to easily create links between your blogsites and articles. For this you need a Google+ account and a Google+ profile.

Vlogging for companies is also becoming more and more interesting. Maybe that’s something for you too?