You’ve probably heard of the word ‘blogging’. It’s about regularly writing articles for your blog/website. But are you also familiar with the phenomenon of vlogging? Vlogging is actually the same as blogging, only it’s not about written texts, but about videos.
The word ‘vlog’ is a contraction of the words ‘video’ and ‘weblog’, which means blogging stands for video blogging. Vlogging for companies is hot and happening. In many vlogs, people get answers to the questions ‘what happens behind the scenes of my blog/company?’ and ‘what do I do in my daily life?’.
By now, we have reached the point that vlogging is no longer only interesting for hobbyists and young people. Logging for companies is hot and happening! In this article we zoom in on the phenomenon of flying. How do you use vlogs professionally as a company? Is vlogging an interesting marketing tool for your company at all? Can you combine vlogging and blogging?
Vlogging for companies
In recent years, more and more young people have become actively involved with vlogging. They combine vlogging with blogging to give followers/fans a look behind the scenes.
Logging for companies is still pretty much in its beginnings, but is certainly an interesting marketing tool. Think about it. Google loves blogs in the first place, because they serve the purpose the search engine is meant for.
They provide people with information when they are looking for a solution to their problem. But everyone knows that a picture sometimes says more than 1000 words. You can find out what an impact video material can have.
Vlogging as a marketing tool
Vlogging provides companies with a number of advantages as a marketing tool.
- Vlogs give your company a face. It gives a much better picture of who you are and what you do. People get a look behind the scenes and you can show your authentic self very nicely. Because of this, people are better able to judge whether your company/brand suits them. With vlogging you can quickly get a group of loyal followers/customers. By the way, if your company doesn’t have the image you would like to have, vlogs can change that.
- Vlogs provide people with interesting, attractive and valuable content more easily. People are waiting less and less for advertising. Their problem should be central, not your product. A vlog (and a blog) is very different from traditional advertising material. A vlog also appeals much more to the imagination. You don’t have to explain everything word for word, but you can show things now.
- You can increase your reach enormously. People find it more and more fun to watch vlogs. It’s often about the person (or company) behind the camera, about the story behind it. People quickly share videos when the content appeals to them. You can also use social influencers, or other vloggers. When vloggers report something positive about your company/brand, you can get (a lot of) extra followers and/or customers. Collaborating with vloggers can therefore be very interesting.
- It’s a cheap marketing channel. Making a video for your website or YouTube channel for example, can cost little money and yield a lot. Especially when your content is well put together and the content is valuable for your target group. Videos can easily be shared these days.
- A lot of attention is often paid to making a video. Sometimes much more than when writing articles. So the quality of your content increases. People can really appreciate that.
Vlogging about what?
Nice, vlogging for companies, but what do I flog about and what does a good vlog have to comply with? Two good questions. When it comes to vlogging, the idea is to publish a video on a regular basis, just like blogging. It’s important that you show the face of your company in these videos and that you share interesting content.
For example, you can vlog:
- during a training of employees (what do we learn, why are we here and what do we think of it as employees?);
- during a large event that your company organises or that you attend as a company;
- during a typical workday. This is an ideal way to attract more applicants, for example;
- during the launch of new products/services;
- during interviews/meetings with interesting people within your field of expertise;
- when you are dealing with subjects/situations/products that require, for example, demonstrations and visual material.
Some advice for good vlogs
When you decide to go vlogging, of course you want your vlogs to be of good quality. What does a good vlog have to meet?
- Before you start filming, think about how you want to present your company. What do you want to radiate?
- Choose a subject. Make sure you know what you want to talk about.
- Be well prepared. Set up stuff you need and know what you want to say. That way you avoid a vlog coming across as unprofessional.
- Ask in advance if people want to be in your vlog or not.
- Make sure you have a good camera or camcorder. Bad footage is a no go.
- Share relevant and valuable content. Without good content, vlogging makes no sense.
- Show a bit of personality. Not everything needs to ‘go well’ in your vlog and not everything needs to be rehearsed. A bit of spontaneity is often highly appreciated. It also shows a bit of humanity.
- Spread the URL of your vlog through other marketing tools, such as your social media pages and your website.
Besides vlogging, blogging also remains interesting for companies.